Penelope Spheeris, Gale Sparrow, Liz Heller
Lights. Camera. MTV.
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Penelope Spheeris, Gale Sparrow, Liz Heller
Lights. Camera. MTV.
Thursday, August 23, 2012 6:30-8:00pm

MTV hijacked the music business and forced the creation of a new business model with their internal staff and how artists were signed to contracts and marketed to music fans. 

Film director Penelope Spheeris, MTV's original talent coordinator Gale Sparrow and Buzztone CEO Liz Heller, former were three of those on the front lines in the early days of MTV and re-join to tell some of the behind-the-scenes stories that helped create a revolution.

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Gale Sparrow started her career in the music business with CBS Records in 1976. In 1981, Gale joined MTV’s startup team as the talent coordinator. As MTV grew, so did the responsibilities of her department and she became Director of Talent and Artist Relations.

Gale left the music business in 1991 and moved to Bucks County, Pennsylvania where she opened an antique store.  She is currently on the Executive Board of The Phillips' Mill Community Association and is involved in their preservation of the arts and fundraising efforts.

Liz Heller is a recognized media innovator and entertainment industry pioneer, whose award-winning career spans film, music and technology. She is the founder of Buzztone, an innovative marketing company dedicated to engaging consumers and designing brand-building experiences for clients.

At Buzztone, Liz tackles a wide variety of challenges in the constantly evolving digital sphere. Clients from global brands such as TOMS, Pepsi, and JoinRED, to early stage projects and companies such as Tim Kring's Conspiracy For Good, have all benefited from campaigns that organically weave brand into community, consciousness and influence consumer lifestyles. 


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