Ex-medical doctor Norman Seeff emigrated from South Africa to New York in 1968 to pursue a career as a photographer, filmmaker and designer. Three years later he relocated to Los Angeles as Art Director at United Artists Records, where his album cover designs and photography received many Grammy nominations. He established his own studio in 1975 and has worked with hundreds of artists including Tina Turner, Ray Charles, The Rolling Stones, Michael Jackson and Joni Mitchell.
Seeff gave a multimedia lecture, using his remarkable archive of film and video to illustrate how his photography sessions with so many notable artists became a path towards exploring the inner dynamics of creativity. After his lecture he answered audience questions and signed copies of his book, Sessions.