• /the-shot-blog/story-time-mark-laita

    It was my first week on the job interning for the Annenberg Foundation and already I was sent to cover one of our IRIS Nights lectures, a favorite among dedicated fans.

    That night Mark Laita spoke about his new photobook, Created Equal, a collection of black and white photo diptychs contrasting the portraits of everyday Americans by putting, for example, a picture of Baptist minister next to members of the Ku Klux Klan or nuns next to prostitutes. The inspiration for the project is incredible: Laita left behind his polished life in the advertising world to find the real America he grew up with, the one he wanted to make sure the world would never forget.

    But what stuck out to me was not necessarily his professional or captivating photos (which are absolutely incredible) but the way he engaged us in the process.  I found myself leaning forward, completely engrossed in every word, waiting on the edge of my seat for the next description of the photo pair.

    His tales of having breakfast with the Hell's Angels, coercing an Amish man into being photographed or becoming best buds with some weed farmers had me and the rest of the audience rolling in laughter. It felt like you were getting to know his subjects personally and the portraits became more than pictures, they were real life people who were living in the same country as myself.   But that was the point.  He wanted to elevate the raw and rugged America to a place of glamor and importance.

    "I was trying to find hidden gems that are normally overlooked," said Laita during his presentation, "It's not about finding these grand/great people, it's about finding the ordinary people and making them look great."

    Later someone from the audience asked him what statement he was trying to make with comparing nuns to prostitutes.  Laita just smiled and said he meant to pass no judgment; he simply wanted to ask the question, "How then can two girls grow up in the same county and have two completely different fates?"

    And from where I was sitting it was mission accomplished for every picture I saw I asked myself the same question. There are two men who look strikingly similar and I asked myself so how is it that one became a CEO and the other a janitor?   

    Learn more about Mark on his official website.

    (All lecture images by Unique for the Space)

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