Lauren Greenfield Comes Full Circle With BEAUTY CULTURE

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While BEAUTY CULTURE continues to break attendance records here at the Annenberg Space for Photography, we thought now would be a good time as any to publish a post on one of featured photographers, Lauren Greenfield and the documentary film, also titled BEAUTY CULTURE, that accompanies the show. The 30-minute film was directed by the award-winning photographer herself.

Produced by her husband and producing partner, Frank Evers, Greenfield filmed the documentary over the course of several months in Los Angeles, New York and Paris. Her intent was to create a film that focused on the sociological and psychological perceptions of beauty from a cross-cultural viewpoint.

Regarding her work on BEAUTY CULTURE Greenfield says, "A lot of the things I photograph are interconnected: from the young girls and the kind of precocious sexualization of young girls, to the vanity of teenagers and the kind of struggle to establish your identity as a teenager, to women and older women facing the challenge of getting older in a youth-obsessed culture. So this project, BEAUTY CULTURE, allowed me to kind of bring the work full circle and look at all aspects."

The film has been met with resounding praise from many guests here at the photography space citing Los Angeles--with its Hollywood machine and incessant promotion of the billion-dollar cosmetics industry--as an ideal location for a film addressing warped ideals of beauty.

BEAUTY CULTURE is certainly not Greenfield's first foray into filmmaking. Her documentary Thin premiered on HBO in 2006, also screening at the Sundance Film Festival. A film dealing with eating disorders of young women, Thin went on to earn Greenfield an Emmy nomination for Best Director of Non-Fiction Programming. Her follow-up doc kids + money, also broadcast on HBO, won the Audience Award for Best Short Film at the AFI Film Festival among other honors.

The film, which features interviews with Jamie Lee Curtis, Tyen, Crystal Renn and many others, screens throughout the day at the Space. Make sure you come see it before the exhibit closes next month.

As for Greenfield, she will return to the Space as our IRIS Nights lecturer on Thursday, October 13, in what is sure to be a standing-room only event!

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